Recent Posts:

Brand Awareness

How well do you know your personal brand?
How well do you know your personal brand?

The essence of a brand is how it makes you feel and think, and how it shapes what you say about it when it's not there, you're not using it, you're not in it, wearing it, eating it, drinking it, travelling in it, etc. For example,...

Is it ever ok to use the F word
Is it ever ok to use the ‘F’ word in a tweet or post?

Generally speaking, there are two types of people; those who run a business (or some other public-facing organisation) and those who don't. Those who don’t are generally less concerned about their online persona or how they appear to others as they're more likely to use...

How to get found online
How to get found online

Write something. Share it. It will transform your business.  Write about your business. Write about what you know. Write about what people don't know.  Write about what your customers are asking questions about. It doesn't have to be an essay, just 300-500 words is fine, although if it's...

What is Trending and what is trending?

The word trend, in Internet terms, can be an event, topic, photo, video, catch-phrase, an App, etc. being discussed using social media in one form or another. Understanding trending can be a powerful tool for marketing your business. A trend is the general direction of something as it...

Email Marketing
Email Marketing – what to send and when to send it.

Theories abound on increasing open-rates on the marketing emails you send but it's an art not a science. Below are some great tips on getting more people to read your marketing emails. Many people say they just delete all marketing emails without reading or even looking...

Client Testimonial
Are testimonials worthless …?

We often see testimonials about a business and wonder if they're real.What service offered by the company do they relate to? Are they relevant to me? We do this to such a degree that it starts to devalue the worth of testimonials. People are often heard...

Your audience is probably way bigger than you think

Underground stations across London have been very creative with the advertising screens you see on the walls running alongside the escalator. Traditionally these were posters, and many still are, but increasingly they are digital displays with adverts that rotate over time or are sometimes even...

Is it ok to use images from Google in your website or documents?

No. Probably not. Search engines have a lot to answer for because of the way they present images in search results and the misconception about the use of those images it infers by doing so. When people go to Google, for example, and type in a...

Being honest in your Marketing

Credible endorsement of a product or service you sell is very powerful and there's no secret as to why it works. We'd all like to be able to say that a public figure is using our product or service and the greater their profile the...

Marketing your business is easier than you think

...but where do you start? It all starts with Content Creation, the benefits of which relating to your business are many-fold. More and more people are beginning to realise this but what has changed to bring this about? Well, nothing really. We've been creating content in many different...