Recent Posts:

Business Sense

Google Adwords - Big Changes
4 Google updates that will affect AdWords

Guest Blog by Clear Ads (a Google Partner) Last week Google gave advertisers an insight into some jaw dropping changes that will be introduced to Google AdWords over the next few months. When we visited the Google London office in 2010, Google predicted that sometime in the near future traffic...

Turn up the volume - workshop
Content marketing workshop: Turning up the volume!

Content Marketing is key to your online presence In preparation for the Content Marketing workshop we are presenting for the Croydon Chamber of Commerce on Wednesday 23rd March, my co-presenter Claire Scaramanga has written an article about how you can grow your online presence through creating great...

Winning the Zero Moment of Truth
The Zero Moment of Truth

In the past few years our buying habits have changed quite dramatically. We used to think about that new pair of shoes, a toaster or new TV and plan to go shopping at the weekend where we'd drag ourselves (and others) around countless shops and/or...

phishing
There’s fishing, and there’s phishing

Phishing, as it's known, is quite like fishing, in that an innocent bystander (byswimmer?) is lured into believing one thing but getting 'caught' in another, thereby become an unwitting victim.  The term has been around since the very early days of the Internet, in fact ever...

Domain Name Scams
WARNING: Whom did you last pay to renew your domain name?

If you have received a domain name renewal letter/invoice from the Domain Renewal Group (or similar) and you have paid them, your domain WILL NOT have been renewed. The renewal letter/invoice is a scam. Domain name renewal scams have been going on for many years. Typically...

Agile Quality
How being Agile can produce quality in every product for customers

We will cover the principles of Agile over a series of 3 posts, this being number 2 of 3. Following on from my previous post here; we are going to explore the benefits of the Agile framework on the quality of products created for our customers. Some...

How being Agile is a benefit to customers

Having happy customers is the holy grail for any business and in our world; developing web-technology (software) solutions to help streamline our customers' business and processes, the Agile way of working keeps everything running smoothly and everyone happy. Agile is a methodology - a way of...

Is your website waiting to be hacked?

On average, 30,000 websites a day are hacked. According to Sophos, one of the planet's longest-standing and most respected online security companies, 30,000 websites a day are hacked, as explained in their 2012 Security Threat Report. This figure is likely to be increasing year-on-year as cyber...

Is it really possible to measure customer loyalty?

Let's start with the dictionary's definition of 'loyal'; "Giving or showing firm and constant support or allegiance to a person or institution." The inference here is a natural tendency to show constant support which, for a business, translates into customers coming back for more - more...

VAT regulations on selling digital services
If you sell digital products or services; the rules have changed

On January 1st 2015, new EU legislation came into force which requires businesses selling digital services into EU countries (such as the supply of television or radio programs, fixed and mobile telephony, fax and connection to the internet, video on demand, downloaded applications (or ‘apps’),...